KYOCERA Document Solutions
In the commercial printing world, demands are higher, timelines are shorter, and the pressure to stay ahead of other commercial printers is bigger than ever before. But, in the production printing industry, there's one technology that has emerged that not only solves these challenges but also drives transformation within the commercial printing industry - inkjet technology.
For centuries, offset printing has dominated the commercial printing world due to its high-quality output and cost-efficiency for large-volume jobs.
However, now, it is clear that offset cannot meet the modern demand of production printers. While toner-based digital presses have evolved, they have served as a viable option for commercial printers needing short-run and on-demand capabilities.
Inkjet printing has proved to be a real game-changer, quickly closing the gap with offset and, in many cases, surpassing toner in terms of speed, versatility, and cost-effectiveness for not only short, highly-personalized runs but also long, high-volume printing.
We've teamed up with NAPCO to highlight how Inkjet is transforming production printing.
What's more, the costs associated with high-volume inkjet printing decrease significantly as production volumes increase, making it an ideal solution for a variety of tasks.In the modern business age, a company's biggest strength is often versatility. Being able to offer both long and short runs that are quality and cost-effective is a real game-changer.
Additionally, inkjet requires less complex maintenance, simply replace the cartridges and go. Inkjet printers are designed for high-volume printing and high uptime, which results in massive savings on labor, materials and downtime. If you're production printer is down, and you're not printing, you're simply losing money.
For decades, businesses have hired highly skilled production printing professionals to undertake toner printer setup, maintenance, and operations. With inkjet, that's a thing of the past.
Now, commercial printers can simply plug and play, enabling faster job turnarounds and greater flexibility. Working at this extremely high speed, inkjet technology is capable of managing millions of prints each month without sacrificing quality, making it ideal for production printing where both time and precision are critical.
"With one inkjet device, production printers can do more."
The rise of production inkjet technology has coincided with the increased demand for personalized and short-run print jobs.
As consumers want a more personalized experience, production printers need their technology to output a variety of highly personalized materials, from marketing materials to critical communications.
This is where inkjet printing comes into its own. Offering a variety of materials for an affordable price, without sacrificing on speed or quality.
With one inkjet device, production printers can do more. Why can production printers do more with inkjet? Because inkjet commercial printing can handle a wide variety of substrates, it offers unparalleled flexibility to commercial printers.
This versatility allows production print providers to expand what they do, reducing expensive outsourcing to other commercial printers and allowing them to simply say yes.
In particular, cut-sheet production inkjet systems have made it easier for print providers to diversify their services. With inkjet, businesses can print on a broad spectrum of materials without compromising on quality, which is crucial for offering customized, niche products. This substrate flexibility means that print providers can offer clients more options and develop creative, high-margin products that set them apart from competitors.
Yet, variety would be nothing without being able to add color for an affordable price. Inkjet production printing has dramatically transformed what's possible, making color printing more affordable and accessible for a wider range of businesses.
With inkjet technology, commercial printing services can now offer rich, consistent colors at a fraction of the cost compared to traditional methods.
Inkjet printers are designed to deliver high-quality color output in both short and long print runs. This affordable color solution has opened the door for businesses to new business opportunities.
Whether it's creating eye-catching brochures or vibrant promotional materials, inkjet makes it possible to achieve stunning results at a cost-effective price point, helping businesses maximize their budgets while still delivering exceptional print quality.
As inkjet printing continues to evolve, it is clear that it’s not just a trend; it’s becoming the dominant force in commercial printing.
That's exactly what Pennsylvania-based business Graphcom has found. When looking to replace five-color toner machines, which took up a considerable footprint, they searched for a new inkjet alternative because they believed they could do more for less.
Opting for marketing leading, Kyocera commercial printing technology, Graphcom uses three Kyocera cut-sheet production inkjet printers. Despite reducing their fleet by 40%, these inkjet devices ran close to 60% of the volume and allowed the company to increase revenue and profit margins.
