This article has been adapted from a Printing Impressions written by Gina Montemurro. Publishing within the production printing sphere involves the creation and distribution of printed materials, including workbooks, magazines, journals, and other forms of media. The publishing industry plays a critical role in sharing knowledge with audiences around the world.
In a digital world, paper is still the role for consuming information. Despite this, the publishing industry is currently facing several challenges, such as shorter print runs, increasing demand for personalization, and the need for faster turnaround times to meet market demands. Moreover, like direct mail marketing, transactional printing, and other industries, they are also facing the challenge of rising costs, which reduces profitability, competitiveness, or both.
To address these challenges, many publishers are turning to inkjet printing technology. Inkjet offers greater flexibility, enabling cost-effective production of shorter runs and personalized content without sacrificing quality or speed. This technology allows publishers to implement print automation systems, streamline operations, and better meet the demands of today's fast-paced publishing environment, making it a game-changer for the industry.
One business in Missouri did just that!
The background
My Father’s World, a publishing house based in Rolla, Missouri, specializes in homeschooling curriculum. With customers demanding more materials for a lower price, John Dalton, Lead Printer, was searching for a solution to meet his customers’ demands while also maintaining or improving print quality.
Before investing in inkjet, the publishing house used two toner-based production printing units—one for color and one for black-and-white—to produce their educational materials, which are sold primarily to consumers.
In 2021, My Father’s World invested in the Kyocera TASKalfa Pro 15000c inkjet printer to replace their toner systems.
A success in the publishing sector in his own words!
Learn how Kyocera production printing technology is helping this publishing house.
The Solution
The main reason for investing in Kyocera’s inkjet production printer, TASKalfa Pro 15000c, was to lower the cost of color printing, which was expensive under the toner "click fee" model. With inkjet, the publisher only needs to purchase ink, which has proven to be far more economical.
The inkjet press not only significantly reduced production costs, but the reliability of Kyocera’s commercial printing services has had a real impact. With fewer parts that can wear out or break, downtime has decreased significantly, and the team has experienced minimal disruption.
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The results
My Father’s World has seen substantial operational and financial improvements. The transition to inkjet has enabled the company to cut color printing costs by half compared to their previous toner systems. Therefore, using the Kyocera digital press, the publishing company adds more color pages to its curriculum without incurring significant additional costs. This has led to higher perceived value for their products and improved profit margins.
Yet, it’s not just cost advantages the publishing house has experienced. By using Kyocera commercial printing services, the print house has exceeded expectations in terms of print speed, quality, and cost-effectiveness. After running over 3 million sheets, Dalton notes that the uptime has been tremendous, with service needs being promptly addressed by Kyocera’s responsive support team. The simplicity of the inkjet process, along with the machine’s consistent high-quality output, has enabled My Father’s World to transition more of its production to inkjet, even on projects they initially planned to keep on toner.
With their experience using the Kyocera system, Dalton believes that other print shops and publishers could benefit from similar cost savings and quality improvements, making inkjet a viable solution for a wide range of printing needs.
- Productivity
- Costs
- Ease-of-use
- Quality
My Father’s World has invested in an inkjet printer and shown to other print shops and publishers what’s possible when working with Kyocera commercial printing services.
Production printing success is here!
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- FAQ
Since the early 2000s, Kyocera has designed industry leading inkjet printheads for other OEMs. More recently, Kyocera offers commercial printing services to direct mail, transactional printing, print and publishing shops, and more. With Kyocera production printers, businesses have improved productivity, increased profit margins, tightened security and even implemented print automation systems.
By using thousands of tiny droplets of ink, printing directly onto a substrate, inkjet printers bring both high-quality, affordability and productivity to businesses. Kyocera are the market leaders in the cutsheet inkjet space with over 300 businesses in the US alone trusting their proven technology to achieve production printing goals.
Kyocera offers commercial printing services to print shops and publishing houses, direct mail marketing, transactional printers and more. As leaders in inkjet technology, working with Kyocera brings advantages that businesses need to tackle challenges today and plan for a brighter tomorrow.