Fairfield, NJ – Kyocera Document Solutions America, Inc. has announced a multi-year sponsorship agreement with the Boston Bruins®, the six-time Stanley Cup championship ice hockey team in Boston, Massachusetts. As part of the deal, Kyocera will deliver industry-leading document solutions to the team’s modern-day workspaces. Additionally, TD Garden, New England’s largest sports and entertainment arena—where the Bruins play—will have the latest lineup of printing devices.
“Kyocera and the Bruins share an unwavering drive to succeed. We both play to win,” says José Estébanez, Vice President, Corporate Marketing, Kyocera Document Solutions America, Inc. “This agreement allows us to help the Bruins franchise create workflows that are as agile as its team on the ice and elevate our brand awareness.”
“The Boston Bruins are proud to partner with Kyocera as the official Print and Copier Supplier of the Boston Bruins,” said Bruins Chief Revenue Officer Glen Thornborough. “Kyocera’s latest lineup of products provides unmatched reliability, critical to our fast-paced work environment.”
At the top of the year, the Bruins played their first nationally televised game of the season on the ESPN network, available to approximately 86 million households in the United States. Kyocera benefits from this reach during the sponsored season when home games air on cable, television networks such as ABC, and streaming platforms ESPN+ and Hulu.
The sponsorship also puts Kyocera-branded LED animations on the outer signage rings that run 360 degrees around TD Garden’s entire 17,850-seat arena and vividly front and center during all the Bruins home games.
Kyocera and the Bruins share an unwavering drive to succeed."
Kyocera will also incorporate elements of its refreshed brand identity, including a visual language based on hand-drawn gestures, into its social media, advertising, and brand sponsorship communications. These unique gestures translate into everyday emotions, ideas, human connections, and Kyocera’s sincere desire to make a positive contribution to people’s lives, giving the marketing behind the sponsorship a truly integrated look and feel.
Off the ice, Kyocera plans to support The Boston Bruins Foundation, a 501(c)(3) non-profit organization that seeks to enhance the quality of life for children and encourages positive youth development through the sport of hockey.
“We are excited to have the Boston Bruins Foundation and Kyocera team up to bolster philanthropic efforts throughout the New England community,” Thornborough commented.
“When we thought about the ideal sports partner for the Kyocera brand, we wanted an organization that would be a natural and exciting fit in the minds of fans and customers,” said Estébanez. “We support many charitable organizations and initiatives that contribute to building a more sustainable future. Equally important was aligning with a team that gives back to local communities,” he added. “I am confident that, with our shared ambitions and goals, Kyocera and the Boston Bruins can achieve great things together.”
About KYOCERA Document Solutions America, Inc.
Kyocera Document Solutions America, Inc. is a group company of Kyocera Document Solutions Inc., a global leading provider of total document solutions based in Osaka, Japan. The company’s portfolio includes reliable and eco-friendly MFPs and printers, as well as business applications and consultative services which enable customers to optimize and manage their document workflow, reaching new heights of efficiency. With professional expertise and a culture of empathetic partnership, the objective of the company is to help organizations put knowledge to work to drive change.
Kyocera Document Solutions Inc. is a core company of Kyocera Corporation, a leading supplier of semiconductor packages, industrial and automotive components, electronic devices, solar power generating systems and mobile phones. During the year ended March 31, 2021, the company’s consolidated sales revenue totaled 1.5 trillion yen (approx. US$13.8 billion). Kyocera is ranked #603 on Forbes magazine’s 2021 “Global 2000” list of the world’s largest publicly traded companies, and appears on The Wall Street Journal’s latest list of “The World’s 100 Most Sustainably Managed Companies.